Executive Summary
Creating Engaging Social Content
Beginning with quick yet thorough planning/preparation, our team will plan out a dynamic on-going social content calendar to guide you to your goals.
We will grow an increasing social audience and follower base through: hash tag campaigns, strong use of keywords, sharing/retweeting relevant news, "liking" posts, staying updated within the industry, and contributing our own unique content to broaden reach.
Posting Company Related Updates
Our plan is to engage our social media audience by sharing company news, press releases, events, employee spotlights, and more.
We will also pay close attention to industry trends, and share it. This will help to gain exposure with your target market.
Promotions and Social Campaigns
We will utilize social channels to connect with your follower base, and engage them with promotions to get them excited about both current events, and the brand itself.
These campaigns can last as short as a day, or can run up to six months. We'll be able to analyze the results from each campaign, and then we will provide a report of it's success.
Results of campaigns can be compared so the most effective promotions, offers, or contests can be replicated.
Integrate Social Media Activity into Other Marketing Plans
With clear communication and monthly brainstorm meetings, we'll be able to consolidate the marketing initiatives to fit your goals and promotional material.
Campaigns via social media are more important than just sharing about giveaways, sales, contests, and/or promotions. We will agree on a schedule for a series of posts to keep up the exciting momentum for all prospective customers.
Sustained Monitoring
It is important to regularly maintain marketing activity for maximum growth.
We will continually monitor each channel, and will respond to any questions, comments, and posts within a two hour time period. Two hours will allow us to confirm that accurate information is relayed back to the person asking.
Analytics
We will provide you with:
Daily and Weekly Analytics — Such as: follower growth, reach, demographics, comments, "likes", shares, retweets, etc.
Reporting- Summarizing various results and activities over each quarter.
We will set up a meeting to go over the results, to then tweak our approach accordingly.
Assessment
Since (Client Company) is an industry leader within the industry space, Agents@Work Inc. is excited to team up and tackle the challenge of improving their current social media standings.
As you know, successful social media marketing is the best way to get noticed. In my research, I discovered that (Client Company's) current primary social media strengths include: timely responding to comments, and creating clever content to engage with the current follower base.
The current weaknesses Agents@Work Inc. will work to improve are as follows: use of more consistent promotional campaigns, use of photo marketing/infographics, and using analytics to demonstrate effective social media marketing.
By analyzing the current successful marketing trends, such as: use of key words, creating interesting infographics, and interacting with the audience in a fun and professional manner will be useful ways to get started.
